To challenge is to be alert, to be alert is to be aware, awareness is empowerment, and empowerment lies at the very heart of the Showstopper ethos.
Challenging conventions and theories that hinder the progress and evolution of society is our foundation. At Showstopper, we have learned to address everything that doesn’t help people as a whole.
Choosing to challenge is theme of International Women’s Day 2021. At Showstopper, we want to challenge all the things that stop us from growing and moving forward, not just for this week, but for every day of our lives.
In education
Education is the cornerstone of any developed society. Despite collective efforts from different social and political bodies, we still see girls, women, and children deprived of the right education. Whether it’s the lack of education or the education system overall, it’s time to speak up and ensure that our children get the education they deserve and grow into not just successful individuals but great human beings.
Education is a right and we must challenge the ways that prevent our future generations from availing them. In our little attempt to support the right to education, we make sure that our human resources, at every level of the business, have the means to educate their children, in whichever way they can.
In social behavior
It’s disheartening to see that the more we move ahead in time, the more regressive we are becoming as a race. Sexism, classism, racism, social discrimination, ageism, bias on sexuality, mental health stigma, body shaming, and more, are signs of not a future-ready society but a failing race. While we alone cannot change everything, but together, as a community of forward-thinking, progressive people, we can. Through our work, in our messaging, we constantly strive to challenge these biases and prejudices of the society – to stop classifying people and see the society as a whole.
In environment
If the pandemic has taught us one thing, it is that we need to respect and pay more attention to the planet. With resources depleting fast and climate change asking for action, it’s time to consider sustainability as not an item on the corporate “to-do list” but a way of life. At Showstopper, we take the wellbeing of our planet very seriously and do everything in our power to challenge relentless, mainstream manufacturing, unethical sourcing, and so on. From our production to process, people, products, and everything that goes into each creation, we live to be sustainable, because we only have this planet as our home.
In lifestyle
We might represent fashion, but clothes are a vital part of our lives, our emotional wellbeing, and a very important part of our lifestyle. While we cannot control or solve every little problem on the table, we can and promise to challenge the concerns that fashion brings with it. Unrealistic prices, styles that don’t make sense or make us feel ourselves, a luxury that is beyond reach, are sheer hindrances and completely counterproductive to the very concept of “fashion” and functionality of clothes. We are challenging every one of them and at least address the problem of finding the right clothes, if not anything else.
At Showstopper, we don’t just stand for fashion, we stand for people, we stand to support. We stand for women, children, the planet, the world as one community of incredible people and their creations. We stand as the voice that people need to get up, dress up, and change the world. And together, with you, we #ChooseToChallenge, everything that will prevent us from doing so.
